The Base Camp
Assessment
Most Sevier County businesses don't know what tourists see when they search for them. One focused session changes that — with fixes implemented before we're done and a score that tells you exactly where you stand.
11M
Tourists pass through
Sevier County each year
The businesses those tourists find aren't always the best ones. They're the most visible ones.
The Base Camp Assessment is a focused two-hour session that evaluates your business across ten dimensions of local and AI-powered search visibility. We start where every tourist starts — your website — and work outward. We implement the highest-priority fixes during the session itself.
The difference it makes
Photo Placeholder
Before — a low-visibility website with poor Google presence
Recommended · 800×500px · WebP
Before — Low visibility, inconsistent citations
Photo Placeholder
After — the same business appearing in the Google Map Pack
Recommended · 800×500px · WebP
After — Map Pack placement, clean citations, AI visibility
Five moves. Thirty minutes each.
What we cover
in every session
Step 01 — Website Review
We start with your website — as a visitor would
Before any data is pulled, we walk through your website the way a first-time tourist would. We look for what's missing, what's confusing, and what would stop someone from picking up the phone or making a reservation. What a tourist sees in the first thirty seconds determines whether they stay or bounce — we measure that gap precisely.
Step 02 — Review Velocity
We map how fast your competitors are growing
Star ratings tell you almost nothing. What actually matters is review velocity — how quickly your competitors are collecting new reviews compared to you. A business with 90 reviews getting 15 a month is a stronger competitor than one sitting on 300 reviews that haven't grown in two years. Google knows the difference. We measure exactly where you stand in that race and score your review momentum as one of the most heavily weighted dimensions.
Step 03 — Category Audit
We audit how Google categorizes your business
Your Google Business Profile has a primary category and secondary categories that determine which searches surface your listing in the Map Pack. Most businesses set these once and never revisit them. We analyze the categories your highest-ranking competitors use, identify the gaps in your profile, and make corrections on the spot.
Step 04 — Citation Consistency
We trace your business across the web
Your name, address, and phone number appear on dozens of directories — Yelp, TripAdvisor, Apple Maps, Facebook, and many others. When those listings don't match exactly, Google loses confidence in your information and your local rankings pay the price. We track down every inconsistency and prioritize the fixes that carry the most weight.
Step 05 — AI Visibility
We check whether AI tools are recommending you
When someone asks ChatGPT, Google's AI Overview, or Perplexity for a cabin near Gatlinburg or a restaurant in Pigeon Forge, which businesses get mentioned? Increasingly, tourists are getting answers from AI before they ever see a search results page. GEO — Generative Engine Optimization — is one of the ten dimensions scored, and the one most Sevier County businesses have never thought about.
What you walk away with
We fix, document,
and score everything.
We don't hand you a report and leave. We implement the highest-priority corrections during the session itself — so your presence is measurably better before we're done.
Then we deliver your written action plan and your complete Trailhead Visibility Score: a proprietary 100-point benchmark measured across ten dimensions of local and AI-powered search visibility.
Every dimension is scored. Every gap is ranked by impact. Every recommendation is prioritized so you know exactly what to do next — with us or on your own.
Included in every session
- [✓]Website walkthrough — first-time tourist perspective, gaps identified
- [✓]Competitor velocity analysis — review momentum benchmarked against top rivals
- [✓]Google Business Profile category audit — corrections made on the spot
- [✓]NAP citation cleanup — inconsistencies found, highest-impact fixes prioritized
- [✓]AI visibility assessment — ChatGPT, Google AI Overview, Perplexity
- [✓]Three highest-impact fixes — implemented live during the session
- [✓]Written action plan — ranked by priority and impact
- [✓]Trailhead Visibility Score — your 100-point baseline across 10 dimensions
Two-hour session
The scoring system
Ten dimensions. One score.
Trailhead Visibility Score
/ 100 pts
A proprietary benchmark that tells you exactly where you stand — and exactly what moving each dimension will do to your visibility in local search and AI-powered results.
Know where you stand
before next season.
One focused session. Fixes implemented live. A score that tells you exactly what to do next — with us or on your own.
Questions first? 865-217-6804 · Free initial consultation